Carrying on a tradition that started in 1936, the original Wounded Minnow Action is what has made Rapala® “The world’s most trusted lure.” Premium materials give them their responsive, life-like action, while the craftsmanship and dedication to excellence makes sure that each and every lure swims like the first one. Before leaving the factory, each is inspected, hand-tuned and tank-tested for the superior quality like all Rapalas. Wherever you go in the world, big fish eat little fish that swim just like a Rapala®.
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Carrying on a tradition that started in 1936, the original Wounded Minnow Action is what has made Rapala® “The world’s most trusted lure.” Premium materials give them their responsive, life-like action, while the craftsmanship and dedication to excellence makes sure that each and every lure swims like the first one. Before leaving the factory, each is inspected, hand-tuned and tank-tested for the superior quality like all Rapalas. Wherever you go in the world, big fish eat little fish that swim just like a Rapala®.

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